Language & Media
Zeynab Bavandpour; Parsa Bamshadi
Abstract
The present study explores the metaphorical source domains in football media discourse. To this end, the news headlines for eight Iranian sport newspapers including Hadaf, Khabar Varzeshi, Iran Varzeshi, Abrar Varzeshi, Gol, Pirouzi, Shoot and Esteghlal were selected in a three-month period from September ...
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The present study explores the metaphorical source domains in football media discourse. To this end, the news headlines for eight Iranian sport newspapers including Hadaf, Khabar Varzeshi, Iran Varzeshi, Abrar Varzeshi, Gol, Pirouzi, Shoot and Esteghlal were selected in a three-month period from September 2009 to the end of November 2010. The data were analyzed by conceptual metaphor framework (Lakoff, 1993; Lakoff & Johnson, 1980, 1999), and examined based on Kövecses’s view on metaphorical origin (Kuchsh, 2010). The results show that the most important sources of metaphorical domains are war, path, metaphysics, natural phenomena, animals, machines, games and sports, buildings, health and disease, art, light and darkness, school, power and politics, cooking and food, sea and marine activities, and plants. In general, metaphors in football news headlines have three major functions: a) getting the attention of the audience and encouraging them to read and follow it; b) facilitating the expression of complex and abstract concepts of football in an artistic and engaging manner by the media; c) helping the audience understand these concepts. These functions ultimately facilitate and reinforce the relationship between the media and the audience, and confirm Kövecses’s (2014) view that in addition to its cognitive function, metaphor has an important communicative role in discourse.
Language & Media
Shadi Ansarian; Negar Davari Ardakani; Parsa Bamshadi
Abstract
Today the UN general assembly plays the role of a tribune to achieve general diplomatic goals, and the leaders of nations take full advantages of this opportunity to communicate with the international media and to negotiate with the officials of other countries. The present research attempts to analyze ...
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Today the UN general assembly plays the role of a tribune to achieve general diplomatic goals, and the leaders of nations take full advantages of this opportunity to communicate with the international media and to negotiate with the officials of other countries. The present research attempts to analyze President Rouhani’s speech at the UN General Assembly in 2017 based on James Paul Gee’s (2014, 2018) discourse analysis approach. The results show that Rouhani has focused on eight central issues in his discourse: (1) Democracy and human rights; (2) Moderation; (3) Cultural and religious diversity; (4) Joint Comprehensive Plan of Action (JCPOA) and response to violation of it; (5) Interaction and negotiation; (6) Iran missile power; (7) Terrorism support by USA; and (8) Iran economical capacity. The main reason to foreground these issues is the current debates in the world and intertextuality with president Trump’s UN speech. These findings also reveal that the most prominent identities in Rouhani’s speech are Iran and Iranian nation and the most important connection is between peace and security on one hand and development and progress of nations on the other. Also, the legal system can be considered as the dominant sign system and knowledge in Rouhani’s speech.
Language & Media
Parsa Bamshadi; Shadi Ansarian
Abstract
The aim of the present study is to investigate ‘20:30 (Bisto-Si) News’ headlines as one of the most watched news programs in IRIB television. This corpus-based, quantitative- and qualitative-based study analyzed the news headlines collected within one month from the 2nd December, 2015, to ...
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The aim of the present study is to investigate ‘20:30 (Bisto-Si) News’ headlines as one of the most watched news programs in IRIB television. This corpus-based, quantitative- and qualitative-based study analyzed the news headlines collected within one month from the 2nd December, 2015, to the 1st January, 2016. The corpus consisted of 186 news headlines in various national and international issues. This study aimed to find out what linguistic properties in the headlines make the 20:30 news the most watched TV news program. The findings of the research show that the linguistic properties of these headlines can be described into three categories: 1) Semantic properties like metaphor, metonymy, idiom, proverb and synesthesia as well as a reference to famous poems or quotes; 2) Lexical properties such as associative collocations, lexical repetitions and versification; 3) syntactic properties such as verbless sentences and nominalization. Moreover, the results show that although the three categories play an important role in making the news program attractive, the semantic property was found to be the most influential linguistic properties of the 20:30 News headlines.
Language & Media
P. Bamshadi; Z. Mohammad Ebrahimi; Sh. Ansarian
Volume 1, Issue 1 , January 2017, , Pages 48-56
Abstract
News texts, and specially news headlines, must be interesting and persuasive so that they can draw the addressee's attention and encourage him/her to study and follow the news. One way to achieve this goal is to use metaphor and metonymy in the language of media. Metaphor and metonymy, as two cognitive ...
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News texts, and specially news headlines, must be interesting and persuasive so that they can draw the addressee's attention and encourage him/her to study and follow the news. One way to achieve this goal is to use metaphor and metonymy in the language of media. Metaphor and metonymy, as two cognitive conceptual processes, have their root in thinking and conceptualization processes and are the integral parts of the human cognitive system. The present research explores the function and importance of metaphor and metonymy in Persian economic media discourse and tries to identify and explain the fundamental metaphors and metonymys in this field. Besides, possible hierarchical relations between them will be taken into consideration. The data include 700 headlines taken from: economic news headlines of “Donya-ye Eghtesad” newspaper in all its issue numbers in Azar 1394 A.P., economic news headlines of “Young Journalists Club” news agency and “Emruz Online” news portal in Azar 1394 A.P. The results indicate that the main conceptual metaphors in the economic discourse include: “Economy is a living being”, “Economy is human”, “Economy is a route”, “Economy is a space/container”, “Economy is a natural phenomenon”, “Economy is a car”, and “Economy is substance/ thing”. Moreover, some of the directional metaphors are significantly present in the language of economy.
